Consumer Engagement

As more and more Americans grow further removed from the farm, they have honest, understandable questions about how what they feed their family is grown and raised. NCGA’s four consumer engagement programs function independently and strategically as parts of an overall plan to achieve the greatest success in sharing the story of modern agriculture in a thoughtful, fiscally responsible manner. Through CommonGround, Corn Reputation, HungerU and the U.S. Farmers and Ranchers Alliances, NCGA meets moms, policy elites, Gen Z and sustainability-focused influencers where they are to grow a shared understanding of farming and the importance of the technology used today.


Consumers’ questions about farming are understandable. Less than two percent of the U.S. population farm or ranch, and most Americans are now at least three generations removed from the farm.