The Missouri Corn Board approved $80,000 for an all-hands-on deck, outreach effort to collect comments prior to EPA's October 5 deadline. All (12) MCGA staff were involved at some level, with the communications, field services and policy teams taking the lead. In what would have been a de-facto atrazine ban would have an allied industry, the MCGA partnered with MFA Inc. and local John Deere dealerships to expand the audience. A comprehensive grassroots campaign was launched that included: direct mail, post cards, petitions, and letters counter displays at retailers. A combination of social media, paid media and tele-town hall meetings were also used. Missouri's efforts yielded 6,345 comments to the EPA.
