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POLLINATORS

Virtual Reality Immerses Viewers in Monarch Butterflies’ 3000-Mile Migration
EDF and NCGA debut “The Monarch Effect,” an interactive experience about solutions that benefit farms and monarchs

(Posted Wed. Jun 19th, 2019)

Keywords: Pollinators Conservation Sustainability

The Monarch Effect, an interactive, virtual reality experience, will debut today during National Pollinator Week in Washington, DC. Created by Environmental Defense Fund and the National Corn Growers Association, The Monarch Effect immerses viewers in monarch butterflies’ incredible 3,000-mile migration through North America. The journey begins in the oyamel fir forests of central Mexico, where tens of millions of monarchs spend the winter. Viewers then join consecutive generations of monarchs as they fly north into the American heartland looking for the milkweed and wildflower habitat they need to survive.   “Being surrounded by millions of monarchs during our shoot in Mexico was one of the most surreal and magical moments of my life,” said Eric Holst, associate vice president for working lands at EDF. “This technology transports people there, letting them feel that same sense of awe.”   Monarch populations have plummeted 90% over the past two decades due to habitat loss,...