NCGA launched a new messaging campaign in Washington D.C., outlining the environmental benefits of corn ethanol that can be realized today. The digital campaign was made up of non-skippable video units on streaming services, video on local websites within Washington D.C., and social media marketing on Facebook and Instagram. Additionally, NCGA was the sole sponsor of the latest Agri-Pulse Podcast Deep Dive series on biofuels, sponsored content in Politico, and had a :30-second TV spot run on local D.C. programs. All of these efforts explore not only the environmental benefits of ethanol, but the policy demand needed to ensure the industry is on a level playing field moving forward in the transportation and energy sectors.
Alignment with the United Nations Sustainable Development Goals:
- 3.9 By 2030, substantially reduce the number of deaths and illnesses from hazardous chemicals and air, water and soil pollution contamination.
- 7.1 By 2030, ensure universal access to affordable, reliable, and modern energy services.
- 7.2 By 2030, increase substantially the share of renewable energy in the global energy mix.
