Critics
warn that many of these farmer-launched manufacturing enterprises
remain commodity businesses where only the world’s lowest-cost
operators can thrive. With just three or four multinational players
dominating some food and fiber industries, small independent operations
can lack the scale, market access, technology innovation, capital
reserves and sophisticated risk-management skills needed to compete
and to survive inevitable down cycles. As global trade is liberalized,
South American exports of both ethanol and soybean meal pose potential
challenges to high-cost, domestic operations that lack economies
of scale. Conflicts inherent in co-op structures also can lead to
management difficulties (see Chapter 5) that put farmer ventures
at a competitive disadvantage compared to corporations or private
partnerships. Of particular concern to bankers is the tendency of
farmer owners to tolerate running value-added ventures at a loss
so long as they profit from a higher price for their raw commodities.
Despite those
caveats, farmer ownership of rural-based businesses makes sense
as a way to diversify the sources of farm incomes and to rebuild
rural communities. Northwest Iowa, Minnesota, the Dakotas and Kansas
have experienced a flowering of value-added farm enterprises in
the last decade. Although their prices were relatively low compared
to the Eastern Corn Belt, their experiences could prove valuable
to farmers and agriculturally-based communities nationwide.
The Task Force
attempted to identify elements that incubate and foster successful
rural-based businesses (see observations on page 17). During site
visits and interviews in the spring of 2004, task force members
focused on characteristics that have helped farmer-owned ventures
weather start-up difficulties and/or unavoidable spikes in commodity
prices. Each of the following case studies incorporate principles—such
as economy of scale, unique competitive advantages, risk-management
and/or a shift toward non-commodity products—that increase
the odds of sustaining profits.
South
Dakota Soybean Processors (SDSP)
• Volga,
S.D. (founded 1996)
• Expanded from original 16 mil. bu. to 28 mil. bu. annual
capacity
• Emphasizing value-added soy products, with a goal that
they will generate 60% of revenues
• Invested in a supplier of soy-oil based polyol, a product
used in polyurethane plastics
Minnesota
Soybean Processors
• Brewster,
Minn. (founded 2003)
• Launched a 36-mil. bu./ year processing plant under joint
management with SDSP
• Benefits from SDSP’s risk-management experience
and marketing contacts
• Secured over $32 million to build a soy processing plant
and a 30-million gallon soy diesel plant (to qualify for Minnesota’s
state biodiesel mandate)
In 1993, a group
of South Dakotans attempted to remedy some of the worst local soybean
prices in the nation by launching South Dakota Soybean Processors.
They wanted to proceed with a feasibility study by the South Dakota
Soybean Research and Promotion Council that had recommended the
construction of the state’s first soybean processing plant,
and the nation’s first new plant since 1978. No private processors
were willing to take the risk.
South Dakota
farmers recognized early in the decade that with Freedom to Farm
legislation and conservation tillage, the state was evolving out
of low-profit wheat production and into a soybean and corn powerhouse.
In fact, the state added 143% more soybean acres from 1993-2003.
In an attempt to become “price makers, not price takers,”
some 2,100 members formed South Dakota Soybean Processors, and eventually
built a 16 mil. bu./year crushing facility that opened in Volga,
S.D. in 1996.
Land
isn’t the only thing that can make money. — Minnesota
Soybean Processor investor |
The launch’s
timing couldn’t have been worse: In 1996, soybean prices hit
an eight-year high. Despite the difficult startup, SDSP managed
to distribute dividends even in the industry’s most challenging
years. Today, the plant crushes 25% of South Dakota’s rapidly
growing soybean acres and is considered one of the nation’s
most successful value-added experiments. In the first five years
of operation, local soybean basis (the difference between Chicago
and local markets) narrowed 25¢/bu. and profits more than repaid
members all of their original stock investment. Perhaps most significantly,
SDSP inspired Minnesota Soybean Processors to build a 100,000 bu./day
crush facility in 2003. Together, the two operations are owned by
4,400 family farmer members from 28 states and represent over $100
million worth of capital investment.
Future
direction. But the future poses some serious challenges.
Erosion in South Dakota’s livestock numbers means local demand
for soybean meal is one-third smaller today than eight years ago.
Soybean oil is normally a cheap commodity that represents 30% to
35% of the plant’s income stream. Industry analysts also worry
that opening the Brewster site within close proximity of a new 100,000
bu./day CHS soybean processing plant could inflate local soybean
prices to the detriment of both plants.
However, supporters
contend that adding the facility in Minnesota makes sense. Combining
forces saves the two entities approximately $500,000/year in marketing
costs and allows for joint management. What’s more, Minnesota
had been processing only 37% of its soybeans, versus crush rates
of about 77% in Iowa and Illinois. A Minnesota state law mandating
2% biodiesel is providing new impetus for investment. Before the
mandate can take effect, Minnesota plants must be capable of producing
half the 16-million gallon market.
To adapt to
changing circumstances, SDSP directors have modified their original
vision. First, they converted the organization from a co-op to a
limited liability company so as to gain the flexibility of building
equity capital. Over the next 5-7 years, they hope to earn 60% of
revenues from value-added income streams and rely less on commodities
like meal and soybean oil. One promising alliance is a joint venture
with Urethane Soy Systems Company, a research and marketer of SoyOylTM
to produce polyurethane products from soybeans. SDSP first entered
into a supply agreement with the company in 1999, but in 2003 became
the majority owner of the company. Markets SoyOyl has developed
and served include soy-based carpets, spray insulation, rigid foam
insulation and truck bed liners. Customers include Dow Chemical
Company, Bayer/John Deere and Ford Motor Company. SDSP secured a
patent on the process in 2002 that offers advantages through energy
reduction, elimination of product shrink and reduction in variable
costs.
The organization’s
leaders are preparing to take advantage of the increased demand
for motor fuel, the support for renewable fuels in the farm bill
and the prospect of a renewable fuels mandate. By mid-2004, Minnesota
Soybean Processors successfully completed a $7.2 million equity
drive to build a biodiesel refinery and thus qualify for new state
incentives for soy diesel production. It is scheduled to open in
2005.
VeraSun
Energy
• Aurora,
S.D. (Opened 2003)
• 100-million gallon/year, dry-mill ethanol plant
• Benefits from economy of scale as one of the largest dry-mill
plants in the country
• C-corporation owned by a South Dakota entrepreneur and
eight nonfarmer investors
South Dakota’s largest ethanol plant illustrates some of
the advantages of scale and business structure that are atypical
for the industry.
VeraSun investor
and South Dakota native Don Endres first founded and sold two technology
companies in the 1990s. Looking for a new business opportunity,
Endres then invested in two 40-million-gallon ethanol plants, one
a cooperative and another a limited liability company.
Rather than
limit the size of this new plant based on the amount of capital
they could raise, VeraSun’s managers focused on plant economics,
engineering and environmental constraints. They determined that
a plant properly located with 100 million-gallon capacity created
optimum efficiencies and distribution of ethanol.
The optimum
business structure also entailed one that could attract a few additional
investors, while giving them the ability to make decisions quickly.
The one-man, one-vote method common in co-op structure make it difficult
to attract outside capital from large individual investors. In addition,
corn delivery requirements, transfer restrictions and lender covenants
requiring members to deliver corn below market during difficult
times also created barriers to VeraSun’s potential non-producer
investors. These restrictions also tend to reduce shareholder value
over the long term.
The owners decided
that a C-corporation best fit the needs of private equity investors.
It offered them voting control proportionate to their investments
and no corn delivery requirements. It also enabled the company to
assemble a nimble, five-member board comprised of both company and
industry leaders.
“The cooperative
business model is an effective one for large numbers of producers
to pool their financial resources and business experience.,”
says Endres. “By contrast, a corporate structure is a good
model if investors want management to focus on profitability. Both
structures create local economic development through new corn markets
and jobs. Both have the ability to increase the value in the ethanol
business. The decision of structure really comes down to the primary
objective of the investor.
”VeraSun’s
experience indicates that the farm-ownership model may need to adapt
as the ethanol industry gravitates to larger plants. Such operations
are increasingly financed by six to eight principal investors, without
the need to deal with hundreds of small-scale farm investors. An
innovative group of Michigan farmers solved the problem by forming
their own co-op entity that became one of a handful of owners of
an ethanol plant. The farmer-entity holds one spot on the board
of directors, minimizing logistical issues. But the benefit of the
arrangement is that farmers can retain local ownership and stay
in the equity stream while investors earn goodwill in the neighborhoods
where they locate.
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