(Posted Mon. Nov 14th, 2011)
Nov. 14: The U.S. Farmers & Ranchers Alliance is partnering with Discovery Networks to continue to help Americans learn more about how food is grown and raised. Discovery will air short videos featuring real farmers and ranchers answering real consumers’ questions about the role farmers and ranchers play in providing healthy choices for people everywhere.
“This is a terrific partnership with a high-profile media network to visibly demonstrate our public commitment to continuous improvement,” said NCGA Chairman Bart Schott, who serves as vice chairman of the alliance. “Dozens of organizations representing our nation’s farmers and ranchers have collaborated in ways never seen before, to focus on building a real dialogue with American families about the food we produce and they consume.”
The videos reinforce farmers’ and ranchers’ commitments to having a conversation with consumers and answering questions about food production. They are meant to reinforce these important messages and stress the themes launched during the USFRA Food Dialogues in September.
The documentary-style videos will begin airing today on major Discovery channels (TLC, Discovery, Discovery Science, Discovery Fit & Health, Identification Discovery, Planet Green and Animal Planet).