(Posted Thu. Oct 31st, 2013)
Oct. 31: American Ethanol will be front-and-center at the Texas NASCAR race this weekend as spokesman Austin Dillon closes in on a championship and ethanol supporters from three states journey to the Lone Star State to educate and interact with fans about ethanol.
Dillon is known for his signature cowboy hat, but he wouldn’t mind trading in his hat for a new one at Texas Motor Speedway on Saturday. Because what else would they give you as a trophy in Texas except a cowboy hat and a boot trophy? Dillon, who has never finished outside the Top 10 at Texas Motor Speedway in NASCAR Nationwide Series competition, currently leads the series standings by eight points over Sam Hornish Jr. As always, he will proudly display the American Ethanol logo on the side of his car.
Corn farmers from Texas, Minnesota and North Dakota are funding the weekend-long event in part with their investment of checkoff dollars. They will also be on hand to distribute American Ethanol green starter flags throughout the campgrounds. More than 2,500 flags will be distributed over the course of the weekend and will be seen flying high over camp sites in the track infield and surrounding the track.
This weekend marks the largest activation for the American Ethanol brand in 2013, and the final one for the season. More than 20 volunteers and staff from Growth Energy and the National Corn Growers Association will be attendance to help with the promotion, interact with fans and to host a VIP group of Texas thought leaders.
A fan exhibit is also planned on the midway. The centerpiece for the exhibit will be a mobile biofuels education unit that will allow fans to learn more about how ethanol is made to provide consumer fuel and Sunoco Green E15 for NASCAR.
Building general awareness of E15’s introduction into the sport and its success on track amongst the NASCAR fan base is a high priority of the American Ethanol program. However, we are now well into the next phase which includes more detailed education of all the economic, environmental and energy security benefits of ethanol.
This weekend the American Ethanol exhibit will be adding a new educational piece, a graphic that shows all of the toxic and in some cases carcinogenic, substances in modern gasoline. The visual carries a clear message that consumers need to know; “Some Fuels are Greener Than Others.”
When and where to watch the races:
The NASCAR Nationwide Series O’Reilly Auto Parts Challenge at Texas Motor Speedway starts at 3:30 p.m. EDT Saturday on ESPN2.
The NASCAR Sprint Cup Series AAA Texas 500 at Texas Motor Speedway starts at 3 p.m. EDT Sunday on ESPN.