(Posted Thu. Nov 10th, 2011)
This weekend 1,000 green American Ethanol flags will fly over the campgrounds as NASCAR comes to Phoenix, Arizona as part of a large promotion targeting some of the sport’s biggest fans. These flags, like those that have been used to start every NASCAR race in the 2011 season, will draw even greater attention to ethanol and NASCAR’s move to an E15 blend this season.
“NASCAR’s conversion to Sunoco Green E15 ethanol is providing major, positive public exposure for this renewable fuel,” said Martin Barbre, an Illinois corn grower and chairman of the NCGA NASCAR Advisory Committee. “Our primary target in the first year of the program is raising positive awareness of ethanol among NASCAR’s fan base of 80 million people. American Ethanol is doing this very effectively both at the track and during the nationally televised races.”
This weekend, each camper will receive a postcard detailing the promotion when picking up their information packet from the Phoenix International Raceway. This card informs these diehard fans that a street team will be around on Friday distributing American Ethanol flags. For the remainder of the weekend, American Ethanol Team members will canvas the campground distributing a variety of prizes to those prominently displaying their Ethanol flag.
Winners will be registered to win an authentic green flag that will be autographed by the winner of the Kobalt Tools 500, which is especially exciting as this Sunday features some of the biggest names in racing.
When the NASCAR season kicked off in Daytona earlier this year, each fan found a miniature ethanol starter flag attached to their seat to mark the introduction of Sunoco Green E15 to the Camping World Truck Series, Nationwide and Sprint Cup racing series. The flags created a strong, visual presence during the launch that American Ethanol aims to build upon in the sport’s core fan base.
“With the final race of the season approaching it seemed appropriate to give fans this very visible reminder of ethanol’s critical role in powering their favorite sport,” said Barbre.“NASCAR fans are loyal and we expect to see these flags flown at numerous races for years to come.”
When the racing season wraps up in Homestead, Florida on November 20, NASCAR and American Ethanol will have generated more than $25 million in conventional media and in-race exposures from multiple sources including roof cams on race cars, onscreen graphics, in-car signage and the American Ethanol fuel port graphics featured on every car. Races have been featured on Fox, Turner Broadcasting, ESPN and the Speed Channel throughout the year.
NCGA’s partnership with Growth Energy and NASCAR reflects a shared commitment for high performance, a stronger America and a cleaner environment. The transition partnership with American Ethanol takes NASCAR’s environmental commitment to the next level. American Ethanol, a renewable source of cleaner burning energy from the bounty of America’s farmers, helps create new green jobs and a renewed sense of pride for the American worker, while helping to achieve greater energy security for our country.
Pinal Energy, Yuma Ethanol, Sterling Ethanol and Bridgeport Ethanol are working with American Ethanol to sponsor this promotion.