(Posted Fri. Sep 4th, 2015)
As the NASCAR Sprint Cup Series prepares to compete at Darlington Raceway on Labor Day weekend for the first time since 2003, drivers are appropriately swapping out their traditional paint schemes in favor of more retro looks. For the event, Austin’s Dillon’s paint scheme with feature a retro look highlighting American Ethanol, a partnership promoting E15 in which the National Corn Growers Association participates.
No design is a more fitting throwback – or strikes a more personal chord with its driver – than the mostly red, white and silver one being carried on the No. 3 American Ethanol Chevrolet of Austin Dillon.
The same colors were campaigned on the No. 3 car driven by Dillon’s grandfather, legendary team owner Richard Childress, in the late 1970s and early ‘80s before Childress handed over the wheel to Dale Earnhardt. The more than five million fans watching on television will have the added benefit of an in-car camera riding alongside Dillon for the race that will assure extra attention to the American Ethanol brand as well. The inside of the car will sport branded decals and a seat wrap to take advantage of the additional exposure.
Not surprisingly, Dillon – the oldest of Childress’ two grandsons – is pumped about competing with the old-school paint scheme that both promotes the American Ethanol brand and honors the legacy of his grandfather, now a six-time NASCAR Sprint Cup Series champion team owner. Dillon will also sport a vintage-looking white fire suit for the race to complete the head-turning déjà vu moment.
“I’m really excited about the American Ethanol car for the Darlington race weekend,” said Dillon, who is set to make his second top series NASCAR start at the 1.366-mile egg-shaped oval. “It’s going to be all white with a silver No. 3 like my grandfather used to run. It’s similar to his old CRC car. It’s going to be a special race for sure. It’s something that I’ve wanted to do for a while, so when Darlington announced the throwback race I was pretty stoked. We worked with American Ethanol on creating the perfect scheme to pay tribute to my grandfather, and I think this one is pretty cool.”
Dillon, a former Daytona 500 pole winner and champion of the XFINITY Series and Camping World Truck Series, finished an impressive 11th last season in his only Sprint Cup Series start to date at the track “Too Tough to Tame.”
“For this race, the No. 3 American Ethanol Chevrolet will shed its green-and-black design for the first time in five years,” said Jon Holzfaster, chairman of NCGA’s NASCAR Advisory Committee and a farmer from Paxton, Neb. “The different paint should draw the attention of fans, especially because of the connection to Austin’s grandfather. And the red, white, and blue makes perfect sense for this American-made fuel.”