(Posted Fri. Jul 1st, 2016)
Commodity Classic staff took the spotlight this week at the Professional Convention Management Association Education Conference. Commodity Classic staffers Dave Buchholz and Peggy Findley took stage to discuss how the evolution of the Commodity Classic experience and messaging provide an example for others looking to improve the brand experience throughout all aspects of a trade show or convention.
With convention managers and meeting professionals from across the country in attendance, the presentation showcased the industry-leading growth and innovative strategies that make Commodity Classic an ever-greater success.
Discussions included adoption of a strategic plan focused on long-term growth; proactive engagement of various audiences to generate continual feedback; and changes and evolutions in messaging and marketing.
The ability of marketing and brand experience to positively impact show growth became apparent as they shared statistics on total attendance, first-time attendees, grower attendance, exhibitor numbers and media accounts.