(Posted Wed. Apr 13th, 2016)
In 2015, the National Corn Growers Association launched the Reaching for Excellence award. Developed through the Grower Services Action Team, this award spotlights new approaches to challenges state corn grower associations face and brings forth creative solutions others in similar solutions might find helpful.
The first award, which was presented in March at Commodity Classic, went to the Ohio Corn and Wheat Growers Association for its The New Crop program.
The New Crop, created by Ohio and through the sponsorship of Beck’s Hybrids, is a recruitment campaign targeted toward high school and college students, as well as young farmers. Through The New Crop, OCWGA collaborates with academic institutions with agricultural programming staff across the state at various high schools, colleges and at the Ohio Department of Education. This collaboration strengthens the association’s outreach to those already in or interested in agriculture between the ages of 18 and 35.
By bringing in this group, OCWGA has been able to both grow and diversify its membership, thus adding value to the association as a whole. Additionally, it allows OCWGA to play an active role in helping cultivate the next generation of leaders in farming and agribusiness.
Over the next few days, NCGA will continue this series and highlight all six of the excellent submissions from state associations this year. Tomorrow, the second installment of this series will highlight the Indiana Corn Growers Association’s Ag Policy Summit.