COMMONGROUND RECOGNIZED DURING NATIONAL NAMA AWARDS

APRIL 2016

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Ask a Farmer” video, which was created to promote the refreshed website, won First Place for its category, Social Tactic, as well as Best of Show – Digital and the first-ever NAMA …">

(Posted Thu. Apr 14th, 2016)

This week, CommonGround was recognized for excellence at the National Agri-Marketing Association’s National Awards Ceremony. The group’s “Ask a Farmer” video, which was created to promote the refreshed website, won First Place for its category, Social Tactic, as well as Best of Show – Digital and the first-ever NAMA Grand Champion award. The redesigned CommonGround website also won First Place for its category, Website Directed to Consumers.

 

CommonGround is a joint program of the National Corn Growers Association, the United Soybean Board and their state affiliates. Through the work of farm women volunteers, CommonGround connects women on and off the farm for conversations about how food is grown and raised so that everyone can enjoy food without the fear.

 

Since it launched in November of 2010, CommonGround has made more than 670 million consumer conversations. With 184 volunteers, CommonGround state affiliates host an activity somewhere in the country almost every other day.

 

The program focuses on nine areas of interest to consumers including: farm ownership; GMOs; food safety; antibiotics and animal health; hormones in meat and milk; organic and local foods; food prices; and sustainability, which was added as a topic just this year.