(Posted Wed. Jul 9th, 2014)
Tomorrow, the U.S. Farmers and Ranchers Alliance will begin accepting applications for new Faces of Farming & Ranching. To help put a real face on agriculture, later this year, USFRA will select standout farmers and ranchers who are proud of what they do, eager to share their stories of continuous improvement, and who are actively involved in sharing those stories in public and on social media.
Farmers and ranchers who grow and raise an assortment of foods through various methods, on differing scale and across all regions of the country are encouraged to apply, as it is important to show American agriculture and all of its diversity. The National Corn Growers Association is a proud founding affiliate of USFRA.
“We are proud of the improvements our farmers and ranchers are bringing to America’s food supply and we think it’s imperative that they have a strong voice in addressing consumer questions,” said Randy Krotz, chief executive officer at USFRA. “The success we experienced with last year’s ambassadors shows us that people want to hear directly from those who are cultivating our food.”
To apply, visit FoodDialogues.com/Faces to complete an application entry form, and to submit a video no longer than three minutes that shows your operation and your role on the farm/ranch. Entries will be accepted until midnight CDT Sunday, August 10.
Finalists will be announced by USFRA in early September, and each finalist will be profiled on FoodDialogues.com. The general public will be able to vote for their favorite in late October through early November.
A combination of public votes and USFRA judges’ scores will determine the winners, who will be announced on November 12 at the National Association of Farm Broadcasting Convention in Kansas City. Winners will receive a $15,000 stipend to help cover costs at home while they are traveling. They’ll also receive professional media/speaker training and full support from USFRA through their yearlong tenure.
Winners will serve in multiple high-visibility roles on behalf of USFRA, participating in a number of activities including national media interviews, advertising and public appearances.