(Posted Wed. Jun 11th, 2014)
In the latest of its Food Dialogues event series, the U.S. Farmers & Ranchers Alliance this week held a panel conversation on integrity in food marketing, to explore how the entire food chain – from the farm field to the dinner table – can share information on complex food-production issues while not confusing, misrepresenting or alarming consumers.
“As a corn grower who has seen first-hand how quickly myths about farming and food can spread, I was very happy to see USFRA tackle this subject,” said National Corn Growers Association board member Mike Geske, who serves on the USFRA board’s executive committee. “It’s important for everyone to realize that farmers and their allies understand their concerns and are working hard to ensure that healthy food choices continue to be available for our growing population.”
The Chicago event was moderated by 13-time Emmy Award-winning journalist, author and consumer and investigative correspondent Elisabeth Leamy, and the panel included farmers and ranchers, food industry executives, marketing ethics academia and consumer representatives, all well-known in their respective fields for their expertise in how food is marketed.
Among the panelists was Dawn Caldwell, a Nebraska family farmer who serves on the USFRA board and is a volunteer on CommonGround, a joint program of NCGA and the United Soybean Board to develop farm women as spokeswomen for ag among their urban and suburban peers.
The Food Dialogues signature events are designed to bring together farmers, ranchers, industry experts, pundits, media and consumers for dynamic panel discussions on some of today’s most pressing topics related to food and food production. Since its launch in 2011, the U.S. Farmers & Ranchers Alliance has hosted more than 15 panels across the country.
USFRA consists of nearly 80 farmer- and rancher-led organizations, including NCGA, and industry partners representing virtually all aspects of agriculture working to engage in dialogues with consumers who have questions about how today’s food is grown and raised. USFRA is committed to continuous improvement and supporting U.S. farmers and ranchers efforts to increase confidence and trust in today’s agriculture.
For more information, visit www.fooddialogues.com.