IT'S LIGHTS, CAMERA, ACTION FOR COMMONGROUND VOLUNTEERS

OCTOBER 2013

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The Balancing Act this week, to tape a four-segment miniseries discussing food topics most important to today’s farmer. The segments, which will air throughout the next three months on Lifetime, will acquaint women across the country with …">

(Posted Wed. Oct 30th, 2013)

Oct. 30:  CommonGround volunteers hit the studios of Lifetime TV’s popular morning show The Balancing Act this week, to tape a four-segment miniseries discussing food topics most important to today’s farmer. The segments, which will air throughout the next three months on Lifetime, will acquaint women across the country with the farm women who grow and raise the food for all of America’s families.

 

“We are thrilled to work with The Balancing Act to create television that will really dig deeper into some of the hottest food topics,” said Sara Ross, a CommonGround volunteer who farms in Iowa. “All of us have so many common bonds; we all have a particular interest in food, in sharing our story, and in doing what is best for our families. There is such a strong desire here to really delve into every aspect of American food and, as farmers, we bring a unique perspective on issues like GMOs, organics and the local food movement to an audience that is hungry to hear from women who share their experience and concerns with first-hand knowledge on these subjects.”

 

In addition to Ross, whose interview focused on the truth about biotechnology, Ohio farmer Kristin Reese, Kentucky farmer Mary Courtney and Nebraska rancher Dawn Caldwell taped segments for the show. These interviews focused on bringing American farmers into your kitchen, the real story on food prices and how farmers raise and grow safe, healthy food for our families.

 

This special opportunity to reach millions of the women who make a vast majority of America’s grocery purchasing decisions came to fruition through the special support of the National Corn Growers Association and was spearheaded by the association’s Trade Policy and Biotechnology Action Team. The Balancing Act empowers women in all aspects of their lives, striving to help today’s modern women balance it all by bringing them exceptional solutions to everyday problems. Working together, CommonGround and The Balancing Act will provide both immediate information and an ongoing resource for women with questions about the food they feed their families.

 

CommonGround was founded by the National Corn Growers Association, the United Soybean Board and their state affiliates to start a conversation about food between the women who grow it and the women who buy it. Now in its fourth year, CommonGround brings more than 100 of America’s farm women to the table for food discussions and helps consumers eat fearlessly.

 

To learn more about CommonGround, click here.