USFRA EVENT WILL REVIEW PERCEPTIONS AND REALITIES OF FARMING AND RANCHING IN AMERICA

MAY 2012

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(Posted Tue. May 29th, 2012)

May 29:  In June, farmers and ranchers are headed to Los Angeles – the entertainment capital of the world – for the U.S. Farmers and Ranchers Alliance’s second Food Dialogues event. Four separate discussions – being held over two days –will bring together entertainment movers and shakers, chefs, academics, large restaurant operators, journalists, local leaders, farmers and ranchers for an in-depth conversation about food.  All panel discussions will be available online (either live streamed or taped) so all interested parties can join the conversation during or following the actual events.

 

USFRA will announce the full list of panelists prior to The Food Dialogues events in Los Angeles. Two of the four panel discussions will stream live online on both Wednesday, June 20 and Thursday, June 21 from 10 a.m. to 12 p.m. PDT, providing opportunities for farmers, ranchers and the general public to register to watch and participate in the discussion online. Additionally, individuals with a Twitter account can follow all of the panel discussions by following @USFRA using #FoodD.  The full list of panels is as follows:

 

Hollywood and “Vine”: The Intersection of Pop Culture and Food Production. Live streamed (www.FoodDialogues.com) on Wednesday, June 20 – 10 a.m. to 12 p.m. PDT. Panel Description: Cooking shows, food competitions, online content, books and documentaries – these are only a few examples of the many ways the entertainment world is addressing the topic of food.  But, as more Americans turn to entertainment to influence their food-purchasing and consumption decisions, are they getting the full story? Are these entertainment properties providing content that is fair or accurate? Has entertainment played an important role in our society by raising people’s consciousness about food?  Should farmers and ranchers be a bigger part of entertainment ventures? This event will feature entertainment decision-makers, farmers and ranchers for a conversation about the portrayal of food and agriculture in popular culture.

 

Meeting of the Minds: Touring Hollywood’s Urban Farm. Wednesday, June 20 – 2 p.m. to 4 p.m. PDT. Follow this panel discussion on Twitter @USFRA using #FoodD to participate in a live-Tweeting of the event activities as they happen. This event will be taped and content from the panel will be available in late June. Panel Description: Communities across America, including major metropolitan areas, are embracing urban farms and community gardens. The role these urban farms play is important to the communities where they operate, often addressing a larger societal/community need. Equally important is the direct connection the farm/garden gives to consumers interested in learning more about how food is grown and raised.  What can larger, conventional farms learn about best practices from urban farms – and vice versa?  Join farmers and ranchers – large and small, urban and rural, as they tour Wattles Farm in Hollywood. This intimate discussion will take a look at best practices and shared techniques, no matter the farm size, and the role that urban farms/community gardens play in feeding the stomachs and souls of American communities.  And discover how rural and urban farmers can work together to provide healthy choices for people everywhere.

 

The Great Debate: Science, Technology and Food. Live streamed (www.FoodDialogues.com) on Thursday, June 21 – 10 a.m. to 12 p.m. PDT. Panel Description: What technologies are farmers and ranchers using to produce food while protecting the environment? Is more research the answer to biotechnology in agriculture? Join a panel of leading scientists and academics, farmers, ranchers and thought leaders for a dynamic conversation about the role science and technology play in agriculture.

 

The REAL Chef Challenge: Understanding How Food is Grown and Raised. Thursday, June 21 – 12 p.m. to 2 p.m. PDT. Follow us on Twitter @USFRA using #FoodD to participate in a live-Tweeting of the event activities as they happen. This event will be taped and content from the panel will be available in late June. Panel Description: Each day, individuals across the food chain – from farmers and ranchers to grocers and chefs – play unique roles in delivering the food we eat. How have these roles changed given Americans’ appetite for more information and preferences about how their food is sourced?  What unique circumstances and challenges must be addressed in order for chefs, restaurateurs and grocers to continue delivering products their customers want?   Do chefs have enough access to the farmers who grow and raise our food?  This intimate roundtable will bring together farmers, ranchers, chefs, and others to discuss how food sourcing impacts how they grow, raise, buy and serve healthy choices for people everywhere. 

 

Each panel will be moderated by a respected voice from within the food industry and panelists will include leaders throughout the California and national agriculture communities, including some of USFRA’s Conversation Leaders, celebrity chefs, entertainment decision-makers and academic professionals.

 

The first Food Dialogues event was held in September 2011 in four locations around the country. For more information on USFRA and Food Dialogues, click here