(Posted Fri. Apr 13th, 2012)
Apr. 13: Rev your engines! American Ethanol will race onto the scene at the Texas Motor Speedway as a group of unique visitors and millions of avid fans alike watch Austin Dillon’s No. 3 car fly by proudly displaying a full American Ethanol paint out. To promote the benefits of higher-blend ethanol, including the E15 blend fueling every car in every race for NASCAR again this year, the National Corn Growers Association urges members to tune in and show support.
In addition to bringing attention to ethanol among the broader public, NCGA will promote the benefits of ethanol during this race for a select group of garage owners and mechanics by giving them a chance to see E15 in action under some of the toughest driving conditions on the planet. Prior to the race, the group will have an opportunity to visit the garage and watch as the RCR team prepares cars for tonight’s Nationwide series race and tomorrow’s Sprint Cup Race. While there, they will be able to discuss fuel and technical issues with crew members responsible for Dillon’s car.
When Sunoco Green E15 launched as the official fuel used in all three NASCAR racing series last season, many fans expressed skepticism, unsure how the fuel would fit into the sport. In a short time though, NASCAR fans have become outspoken fans of the corn-based fuel also. This reversal stems from the fantastic success ethanol has brought to the track with NASCAR drivers, mechanics and crew chiefs deeming the transition seamless. With more than two million miles already run with E15, teams report the only difference found is positive – a four to eight percent increase in horse power.
Corn grower groups, along with its ethanol organization partners, have worked to educate a broad consumer audience about the myriad benefits of this sustainable, renewable fuel. Yet, for years, car dealership service managers, mechanics and garage owners have failed to embrace ethanol’s potential. Through this outreach effort in Texas, the groups are making a second attempt to reach this important, yet reluctant audience through NASCAR.
“This key group of influencers interact with driving consumers constantly and have a tremendous impact on the fuel consumers choose for their cars,” said NCGA NASCAR Advisory Committee Chairman Martin Barbre. “I cannot think of a better place to reach garage owners and mechanics with doubts than in a NASCAR garage. E15 is being proven in this punishing environment every weekend in front of million s of fans. Given this experience, the best mechanics in the world are seeing the results and becoming American Ethanol advocates.”
The Nationwide Cup Series race will air tonight at 8 p.m. EST on ESPN 2, with the Sprint Cup Series race airing tomorrow night at 7 p.m. EST on Fox. Viewers will be treated to an inside look at the No. 3 American Ethanol car driven by RCR’s Austin Dillon during the Nationwide race via a special American Ethanol in-car camera.