(Posted Fri. Feb 24th, 2012)
Feb. 24: The 2012 NASCAR Sprint Cup Series launches this weekend as drivers compete in the Sprint Cup Series Daytona 500, which will again be fueled by Sunoco Green E15. The ethanol-blend fuel also celebrates a milestone as NASCAR enters its second full season of races in which every car in all three series will again get the power to compete from this domestically-produced, sustainable biofuel. From fuel port decals on all vehicles to the American Ethanol green starter flag, high visibility is ensured at the racetrack – and on television.
“Last year, the American Ethanol partnership to improve awareness of ethanol’s benefits propelled the biofuel into an unprecedented spotlight as the sport’s millions of fans witnessed its performance and reliability week after week,” said Martin Barbre, National Corn Growers Association board member and chairman of NCGA’s NASCAR Advisory Committee. “In 2012, we look forward to working with our partners again to provide a deeper, richer understanding of the wide array of benefits that ethanol offers.”
This year, American Ethanol will also partner with Kenny Wallace and Austin Dillon, who both compete in the NASACAR Nationwide Series, to further push ethanol into the spotlight. The two will be driving in Saturday’s race at Daytona, with Wallace driving his No. 09 Family Farmers car.
Despite a valiant effort, Wallace missed the opportunity to compete in the Daytona 500 Sprint Cup race on Sunday driving an American Ethanol car. While he will not be able to compete Sunday, Wallace will still be able to increase ethanol awareness when the Speed Channel documentary “Kenny Wallace: Quest to Race the Daytona 500” re-airs at 5:30 p.m. Saturday.
“By building relationships and partnership with those who share our passion for ethanol, NCGA has built an incredible campaign to raise national awareness and create an excitement for the environmentally-friendly, high performance fuel,” said Barbre. “As we continue to build the program, we will work to find every opportunity to increase our effectiveness even more, leveraging every farmer dollar to ensure a maximum return.”
In the photo: Kenny Wallace attempts to qualify for the Daytona 500 Sprint Cup Series race on Thursday, driving the No. 09 American Ethanol "Silver Bullet." Larger image here.