(Posted Thu. Jul 28th, 2011)
July 28: America’s Heartland, the award-winning national television series celebrating American agriculture, begins its seventh season on public television and the RFD-TV cable and satellite channel the week of September 5. This season, America’s Heartland continues its coverage of informative, in-depth stories about issues important to viewers in both urban areas and rural communities. The National Corn Growers Association provides promotional support for the program.
“America’s Heartland offers a positive, educational and entertaining look at today’s agriculture,” said NCGA President Bart Schott. “NCGA is proud to support this program by helping draw attention to it as a vital resource for bringing Americans from all walks of life back to the farm in a visually interesting and enjoyable way.”
Season Seven will take viewers all across the heartland to meet the people who play a critical role in the well-being of all our lives. In addition to long-form stories on farm families and production agriculture, America’s Heartland serves up special consumer segments like Farm to Fork, Fast Facts about Food, Off the Shelf, and Harvesting Knowledge.
Farm to Fork takes nationally-known chef Dave Lieberman into the heartland for cooking ideas that viewers can use at home. Fast Facts about Food delivers detailed information about nutrition. And new for Season Seven, Ask a Farmer gives viewers a chance to ask questions that touch on many aspects of agriculture today.
The www.americasheartland.org Website also gives consumers easy connections to topics, educational resources, search functions and video offerings. To give viewers immediate access to stories and special segments, America’s Heartland has expanded its social networking outreach with updated features and information on Facebook and Twitter. Video plays an increasingly important role on the America’s Heartland YouTube Channel, currently welcoming more than 90,000 visitors each month.
The first of 22 half-hour episodes of America’s Heartland’s seventh season begins airing on more than 230 public television stations the week of September 5. While each PBS station sets its own airdate and time, RFD-TV viewers will see the season premiere at 8 p.m. Eastern Wednesday, Sept. 7 and again at 8:30 p.m. Pacific on Sunday, Sept. 11. See schedules and PBS station carriage at www.americasheartland.org and www.rfdtv.com.