Through the sponsorship of Becks, Ohio Corn & Wheat has created a subgroup of membership called The New Crop. This recruitment campaign targeted high school students, collegiate students and young farmers. OCW collaborated with academic agricultural programming staff across the state at various colleges, high schools and the Ohio Department of Education. Connecting with 15-35-year-olds naturally brings diversity to a group already comfortable with diversity. It brings value to our organization and the next generation of farmer leaders, board members and agribusiness leaders.