The inaugural Between the Rows Tour was put on by the Corn Marketing Program of Michigan in August of 2015. The tour’s goal was to provide more face to face contact with corn growers in the state of Michigan. In order to achieve this goal, eight stops were preplanned for dates in August in some of the larger production counties in multiple regions across the state. These stops are where the tour met with growers in the area. To attract growers, a meal was served at each location and a market report was given, in addition to the yield update. The market report was given by a local elevator representative. This gave growers the opportunity to ask them about market changes or expectations for harvest.