CommonGround is a program to increase awareness among urban and suburban consumers of the value of modern production agriculture in their lives. As the name implies, the program emphasizes that urban and farm families share the same values and concerns and that urban consumers can trust the process and the people that provide their food.
With more Americans growing up in urban and suburban areas, miles from farm life, there is an increasing disconnect between consumers and the people who grow their food. CommonGround is an effort to tell the truth about modern agriculture – that thanks to modern American farmers, U.S. families enjoy the safest, healthiest and most affordable food choices in the world.
CommonGround is a shared collaboration between the United Soybean Board and the National Corn Growers Association. It is built upon broad messages that promote modern agriculture of all kinds. It does not focus on corn or soy issues necessarily, but rather works to promote the importance of our country’s efficient and effective system of agriculture.