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RESTRUCTURING FOR THE FUTURE
The Coalition Era/1984-1998
The influence
of staff and interested third parties, such as agribusinesses,
have kept NCGA operating at full tilt since 1984, even during
busy planting and harvest seasons.
"Decisions
are made faster now than even 10 years ago," says Hal Smedley,
former executive director, Colorado Corn Administrative Committee.
"The old structure was inadequate to deal with today's regulations
and policies. We used to be able to deal with one major issue
each year. Now we deal with all of them every year."
With the move
to St. Louis in 1984, NCGA hired Jeff Gain as chief executive
officer. Aided by the St. Louis Agribusiness Club, Monsanto Company
and others, NCGA subleased office space from Pfizer at 1000 Executive
Parkway in St. Louis. Monsanto helped finance the arrangement,
even providing used furniture from their warehouse. NCGA occupied
two suites until 1988, and then moved to its current location
on the lower level with expanded office space to accommodate additional
staff.
At this time,
Varel Bailey, NCGA first vice president and a corn grower from
Anita, Iowa, was leading a trade policy mission to Europe to protest
the quota on U.S. corn gluten feed. Trip sponsor A.E. Staley created
packets for the group sporting an "NCGA corn logo." Gain later
asked Staley officials for permission to use the artwork on letterhead.
The logo was swiftly adopted and is still in use by NCGA today.
By 1984, NCGA
membership had climbed to more than 12,000 and dues averaged $30
per year, of which NCGA received $15. Between 1984-85, seven states
had passed checkoffs and signed agreements with the NCDF and NCGA
to fund and implement programs.
"NCDF lets
farmers put their money where their mouth is," noted Nancy Heidemann,
NCDF president 1988-89. "Every dollar spent must reflect the needs
and goals of farmers who contributed it. Corn as an industrial
feed stock is inexpensive, abundant, renewable and environmentally
benign. What a combination!"
On the association
side, the 1985 Farm Bill became the focus of policy discussions.
NCGA members began receiving a monthly Corn Grower newsletter
rather than a magazine, so timely information on such issues could
be relayed. In addition, Colorado introduced the first ethanol
legislation to be viewed as a carbon monoxide reduction strategy,
and a USFGC/NCGA trade policy committee was formed to pursue international
issues. NCGA moved its Washington office in 1987to 201 Massachusetts
Avenue, N.E.
The mid-1980s
also marked more prominent participation from agribusinesses.
Ciba-Geigy Corporation funded the Leadership Development Program
in 1985, becoming the first industry partner since NCGA opened
its St. Louis office. Known now as the Novartis leadership program,
it is the longest standing industry partnership with NCGA. The
following year, FMC Corporation agreed to sponsor the newsletter
and Dow Chemical Company became the national membership contest
sponsor. The National Corn Utilization Project was co-sponsored
by Funk Seeds International. The flurry of funding helped boost
NCGA's industry partner roster from 19 companies to 47 in just
two years.
Growth continued
to follow NCGA as the decade progressed, too. The NCYC winners
produced an average 246.69 bushels per acre in 1987, with more
than 2,500 growers from 45 states participating. NCGA membership
surpassed 15,000. More communications pieces were introduced,
including Corn News Today daily radio spots, Corn Scene for industry
partners and the World of Corn. NCGA renamed their annual meeting
"Corn Classic", in 1987 and the first ever Corn Utilization Conference
(CUC) was held with nearly 240 representatives from 23 states
and several foreign countries. "Anything that can be made from
a barrel of petroleum can be made from a bushel of corn," became
a frequently-used phrase.
In fact, new
uses for corn became a primary focus for the organization in 1988.
"New uses for agricultural crops are not about agriculture. They're
about the environment and other issues," observed then NCGA Chief
Executive Officer Jeff Gain. Degradable plastics promotion began,
including a joint project between NCGA, FFA and ICI Americas.
Known as the "Corn in the Bag" fund-raiser, 8,300 FFA chapters
sold starch-based garbage bags. While the technology was determined
not to be ready for commercialization, NCGA made strides in learning
about how to market new corn uses and helped found the Degradable
Plastics Council.
Meanwhile,
the 1988 drought was front page news as NCGA geared up for 1990
Farm Bill discussions. Ethanol was also more prominent. NCGA hired
a full-time ethanol staff person who worked to retain ethanol's
federal tax credit and to gain favorable inclusion in the Clean
Air Act. Colorado's Oxy Fuels Program took the lead on ethanol.
Once ethanol got in the marketplace, it sold itself.
Such issues
helped draw more growers to NCGA. Membership broke records for
nine years in a row, reaching more than 22,000 in 21 states by
the late 1980s. Corn Classic attendance grew, with some 1,650
people attending the first-ever winter meeting in St. Louis, Mo.
Agribusiness support reached $1.2 million by the end of the '80s,
and Gain says, "We couldn't have done it without them."
The end of
the decade also marked another turning point for the organization.
During a controversial policy session, NCGA delegates narrowly
voted down a proposal to pursue a national checkoff. Instead,
corn growers became the driving force behind such efforts as the
Alternative Agriculture Research and Commercialization (AARC)
subtitle of the 1990 Farm Bill and worked on the Clean Air Act
to promote the ethanol market. Membership during the 1989-90 year
reached 25,684 in 45 states.
To kick off
the 1990s, NCGA completed a management study and long-range planning
process and worked to expand its presence and influence. For example,
NCGA ran a full-page ad in USA Today to stem the tide of negative
stories on degradable plastics. NCGA also expanded its reach to
non-members by inserting the National Corn Grower newsletter quarterly
in Corn Farmer magazine to reach 75,000 producers. By the mid
90s electronic communication via DTN expanded NCGA's exposure.
Consumers
also got a closer look at NCGA when the association in 1991 and
1992 participated as one of the seeds in the "Seeds of Change"
exhibit at the Smithsonian Institution's Museum of Natural History
in Washington D.C. The display was visited by an estimated two
million people during its two-year run. The exhibit, along with
new uses efforts, began to attract the attention of major national
publications and wire services.
NCGA continued
its outreach to urban, non-farm audiences with a proactive media
campaign the following year that earned the June 1993 National
Geographic cover story. The 500-year flood was the big news, followed
by food, seed and industrial uses outpacing exports for the first
time in history. NCGA also made history by joining with Pioneer
Hi-Bred International to develop Corn Vision 2020, a strategic
plan for the next 30 years.
Growers made
the record books again in 1994, when more than 10 billion bushels
of corn were produced. In order to help that extra corn find a
home, NCGA worked with USFGC to promote corn exports and seek
liberalized trade pacts. Curriculum kits were created for fourth
grade classrooms, teaching an estimated 348,000 school children
and their families about corn and its many uses. NCGA reached
30,000 members in 47 states by 1994.
This year
began the service of Christine Wehrman as chief executive officer
(CEO). With more than 20 years of administrative and association
management experience, Wehrman became the seventh chief executive
of the national association. Under her leadership, NCGA grower
leaders and industry created a vision for the corn industry; defined
NCGA mission to create and increase opportunities for corn growers
in a changing world; and developed a strategic plan for the association.
NCGA began to address corn as a product and NCGA as an integral
part of the corn value chain within the corn industry.
Guided by
Wehrman, NCGA restructured staff responsibilities to better reflect
grower and member state needs as well as the needs of the corn
market. The new NCGA in 1998 was combined NCGA and NCDF into one
organization, as a way to involve more members and their states
in the decision-making process. Under the new structure, growers
serve in three new organizational bodies: as delegates of Corn
Congress to help set overall direction for NCGA; on Corn Action
Teams to address specific issues and programs; and 15 members
serve on the Corn Board, which manages day-to-day activities for
the new NCGA and oversees and implements programs and policies.
The new structure will help states and members be more responsive
in a quickly changing, more complex world than existed when NCGA
was formed in 1957. Membership reached an all-time high of 30,963
in 1998.
"The organization
is more effective with the action teams and is able to respond
to market trends more quickly with a smaller, more focused board,"
says Mike Wagner, executive director, Ohio Corn Growers Association.
"The Washington office is the strongest ever."
NCGA celebrated
major ethanol success in 1998 when Congress approved a transportation
bill extending the ethanol tax incentive through 2007. Economists
estimate ethanol now adds up to 43 cents to the value of each
bushel of corn sold, regardless of whether tat bushel is used
in ethanol.
Current NCGA
programs reflect the organization's success as well. The annual
meeting in the 1960s became Corn Classic in the 1980s and evolved
into Commodity Classic in 1996. A highly-successful and visible
meeting, Corn Classic reached its highest attendance and trade
show growth potential in the mid-1990s. NCGA took its interest
in expanding educational opportunities, the trade show and entertainment
to the American Soybean Association (ASA). The groups decided
to join together their conventions in the early 1990s to form
Commodity Classic, which is today managed by NCGA with oversight
by a joint NCGA/ASA grower committee. Since its inception, the
joint conference has annually attracted over 3,600 attendees and
about 150 industry exhibitors, and is another example of the success
NCGA has achieved over the years.
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